On 11 September 2026 the National Statistical Institute published the data on accommodation establishments for July. It follows the publication for June of 12 August. The two months show the same picture: fewer overnight stays, but more revenue from them.
What NSI reports for July and June
In July 2026 the total number of overnight stays is 5,768.7 thousand, 5.4% fewer than in July 2025. Revenue from overnight stays is €346.4 million, 11.4% more. Bed occupancy is 53.3%, 2.5 percentage points below the level of a year earlier.
In June 2026 overnight stays are 3,692.1 thousand (−3.6%), and revenue from overnight stays is €198.0 million (+13.6%). Bed occupancy is 37.4%, 2.2 points lower.
The guests who stayed overnight in July number 1,456.0 thousand, 3.1% fewer. Foreigners are 790.0 thousand (−5.4%) and stay an average of 4.6 nights, while Bulgarians are 666.0 thousand (−0.3%) with an average of 3.2 nights. Foreigners account for about 63% of overnight stays, but about 69% of revenue.
Where overnight stays and revenue diverge
If we divide revenue by overnight stays, we get an approximate average amount per overnight stay. This is our own calculation from the published figures, not an NSI indicator. In July 2026 it is about €60, in June about €54. From the published changes for July 2025 it comes to about €51.
This means that revenue is growing not because of more overnight stays, but because of a higher average amount per overnight stay. The reasons are not explained in the NSI publication. It could be a higher price, a different mix of services or a different mix of guests. We should not accept any of them as proven. That is why there is no forecast here of what will follow.
Revenue is in money, while overnight stays are simply a count, so general prices in the economy can also affect revenue. The publication does not specify this.
What this means for a small venue
The national average is not your number. Try something simple: compare July and August with the same months last year in your own records — number of overnight stays, average price, share of foreigners. That way you will see whether you are closer to the growth in revenue or to the fall in overnight stays.
A practical question is also how many enquiries are left without a quick answer during the busy months, when the team is occupied with guests. An unanswered enquiry is often a lost chance of a guest.
ISKA Assistant is one way not to lose such enquiries. It answers guests from the information about the venue that you have approved and takes a room request with dates, guests and contact details. The team is known, and a member of your staff confirms the request, by phone by default. The assistant does not replace the reception desk, has no live chat with a person and does not guarantee reservations.