What happened? According to PhocusWire, Google has launched direct hotel bookings in AI Mode in the US through partners such as Expedia, Booking.com, Hilton, Marriott and others. For flights, the options are still being looked at. According to Skift, the role of agents in AI Mode remains a current topic of adaptation for the industry. For you as an owner or manager in Bulgaria, this means looking at your current booking channels and the data on your website, to prepare the business.

What this means for a small venue in Bulgaria:

  • Check that your booking partners are up to date and synchronised with your website and PMS. This helps you avoid losing reservations because of a mismatch between availability and prices.
  • Prepare clear and accurate conditions for direct booking through your partners and through the ISKA platform, to avoid confusing guests.
  • Think about how you will communicate price offers and cancellation policies in the context of the new AI search and booking mechanisms.

What ISKA can do for you:

  • ISKA Assistant can support interaction with guests and make communication around reservations and services easier.
  • ISKA Menu, ISKA Guide and ISKA Website help improve your online presence and reduce calls for information.
  • ISKA Feedback and ISKA Social make it easier to collect reviews and engage customers online.

Important clarification: whether and exactly how AI Mode will be integrated into your property depends on the provider and your data – check with the provider.

Conclusion for your business: the benefits will depend on your current package of services and on what your OTA partners and direct platforms do. There are no promises of direct reservations in Bulgaria at the time of publication, but preparing is a sensible step.

A successful step forward: contact our team for a demo and discuss how ISKA can be implemented at your venue.

Sources

This text was prepared with an AI assistant on a topic set by the ISKA team.

Original source: PhocusWire